More than 65% of companies fail because of friction in the founders/executive team — invest into teams that fit together and stick together, even when the pudding hits the fan. Included automatically when you assess 2 or more founders with UPSY Direct.
Move beyond individual profiles to understand how the team actually works together.
Identify complementary strengths and potential friction points between co-founders — the dynamics that make or break startups in the first two years.
Data-driven role assignments (CEO, CTO, CFO, CMO, COO) based on each founder's psychological profile, with fit scores and experience alignment.
Visual comparison of all founders across 18 psychological traits on a single radar chart, instantly revealing team balance and blind spots.
Identify where team-level risks cluster — are multiple founders high on Narcissism? Does anyone balance the team's risk appetite? These patterns predict startup failure modes.
Teams classified into performance tiers (All-Star Synergists, High Performers, Potential Builders) based on leadership trait distribution and team balance.
Complete team dynamics report with synergy analysis, role recommendations, risk assessment, and strategic development roadmap — designed for investment committee review.
From individual profiles to team intelligence.
Each founder completes their individual assessment (UPSY Direct, Digital Footprint, or both). We need at least 2 founders to generate team dynamics.
Tell us which founders belong to the same team. We combine their individual trait scores into a unified team profile.
Our algorithms analyze trait interactions, complementarity patterns, potential conflicts, and role-fit optimization across the entire founding team.
Receive a comprehensive team dynamics report showing how the founders work together — strengths, gaps, risks, and recommended development priorities.
Everything you need to evaluate a founding team.
Detailed breakdown of complementary strengths between co-founders, identifying natural collaboration patterns and potential friction areas.
Optimal role assignment for each founder with fit scores, experience-based adjustments, and visual indicators showing alignment between personality and position.
Full 18-trait comparison visualization with all founders overlaid, benchmarked against healthy startup ranges for Pre-Seed and Seed stages.
Team-level Dark Tetrad monitoring, risk concentration analysis, and literature-backed mitigation strategies for identified vulnerabilities.
Team-specific 12-month development plan identifying which founders should focus on which growth areas, with prioritized action items.
Targeted questions designed to probe team dynamics, leadership distribution, and decision-making patterns during founder meetings.
65% of startups fail due to co-founder conflict.
Individual brilliance is not enough. The most common reason startups fail is not product-market fit — it's co-founder conflict. Teams with complementary psychological profiles outperform those with overlapping strengths and shared blind spots.
Team Dynamics Assessment reveals the invisible fault lines before they become catastrophic. A team where all founders score high on Risk Propensity but low on Conscientiousness will execute very differently from a balanced team. Investors who see these patterns early make better decisions.
A balanced founding team has founders who complement each other: one high in Conscientiousness and detail-orientation, another strong in Extraversion and vision, a third bringing Emotional Stability and conflict resolution. When all founders share the same personality profile, critical perspectives go missing — and the team becomes an echo chamber that amplifies blind spots instead of covering them.
"We don't just assess founders. We assess whether this specific combination of founders can build a company together."
— Unbiased Ventures
The research on what happens to leadership teams when compatibility isn't assessed before integration.
"Organizations that replaced CEOs in Year 1 post-acquisition consistently outperformed those that made the change later. The difference is not the replacement itself — it is having the data to make the call early."
When you purchase UPSY Direct Assessments for 2 or more founders on the same team, the Team Dynamics report is generated automatically at no additional cost.
236 questions, 18 traits. The gold standard in founder profiling.
$249 →100 DeckAnalyst + 50 Digital Footprint + 15 UPSY + 15 Keystroke assessments. Built for cohort-level due diligence.
500 DeckAnalyst + 500 Digital Footprint + 300 UPSY + 300 Keystroke. Full platform access for active deal flow.
Online presence analysis, 18 traits. No founder participation required.
$129 →All assessments + Team Dynamics. Complete founder and team coverage.
$1,299Know whether the team can execute — before you write the check.
Purchase 2+ UPSY Assessments — Team Report Included →