Analyze LinkedIn, Twitter, and public digital footprints to reveal 18 validated psychological traits. Fast, non-invasive founder screening for smart investors.
Extract meaningful psychological insights to mitigate investment risk
Big Five personality, Honesty-Humility, entrepreneurial success predictors, and risk factors including Dark Tetrad indicators.
Aggregate insights from LinkedIn, Twitter/X, and other public digital presence for comprehensive behavioral profiling.
Receive preliminary psychological insights within minutes. Perfect for initial screening before deeper due diligence.
Research-validated correlation (r = 0.29–0.40) between digital behavior and personality traits. Perfect for first-pass screening at accelerators and early-stage funds.
Full data privacy compliance with EU GDPR, Swiss nFADP, US CCPA, and Japan PIPA regulations.
Professional HTML/PDF report with VC-friendly language, risk indicators, and interview question suggestions.
Three simple steps to founder insights
Provide LinkedIn URLs and Twitter handles for each founder on the team.
Our algorithms extract linguistic patterns, engagement metrics, and behavioral signals from public data.
Receive a comprehensive psychological profile with trait scores, risk assessment, and suggested interview questions.
Everything you need for preliminary founder assessment
Complete breakdown of Big Five, success predictors, and risk factors for each founder.
Interactive visualizations comparing founder profiles to healthy startup ranges.
Early warning indicators including Dark Tetrad trait monitoring.
Personalized questions to probe areas of concern during founder meetings.
Our methodology is built on established academic research demonstrating strong correlations between digital behavior and personality traits.
Digital footprint analysis leverages validated findings from computational psychology and natural language processing to extract meaningful insights from public data.
Three public cases where trait-level risk was visible in digital behavior — years before collapse.
Elizabeth Holmes fabricated clinical results, forged pharmaceutical reports, and silenced dissent through legal threats for over a decade. The traits that enabled this — extreme narcissism, Machiavellianism, and authoritarian control — were present and measurable in her public digital behavior throughout.
Adam Neumann's self-dealing and unchecked grandiosity were consistent across years of public content — speeches, interviews, profiles. Exceptional charisma paired with entitlement and systematic disregard for accountability created the conditions for SoftBank's largest write-down in history.
Sam Bankman-Fried's public persona — the altruistic wunderkind — masked impulsivity, risk indifference, and grandiose self-presentation that were present across years of interviews and social content. Each trait individually manageable. Combined: catastrophic for investors and customers alike.
Digital Footprint Analysis would have surfaced these trait patterns from publicly available content — before the first term sheet was signed. Sources: Carreyrou (2018), Wiedeman (2020), Lewis (2023).
"Our assessments indicate traits very early in the game — yellow and red flags that suggest questions for direct conversations with founders."
Not sure what to look for? See the 10 digital red flags of a fraudulent founder →
— Unbiased Ventures
A founder who carefully manages their self-report answers cannot simultaneously manage two years of Twitter posting history. Digital Footprint captures the behavioral residue that conscious self-presentation leaves behind.
Self-report assessments measure how a founder perceives themselves. Digital Footprint measures how they actually behave in public — an independent signal that confirms or contradicts what founders say about themselves.
A single questionnaire captures a moment in time. A two-year digital footprint captures consistent behavioral patterns across hundreds of interactions — far harder to fake and far more predictive.
Digital Footprint Analysis runs entirely on publicly available data. The requesting organization is responsible for obtaining the founder's and executive's consent before commissioning the analysis.
Complete leadership psychology screening from public data
236-question validated assessment measuring 18 psychological traits. Direct founder participation. The deepest founder profile available.
$249 per founder →DeckAnalyst + Digital Footprint + UPSY + Keystroke + Team Dynamics. Complete investment intelligence.
100 DeckAnalyst + 50 Digital Footprint + 15 UPSY + 15 Keystroke. Built for cohort-level due diligence.
500 DeckAnalyst + 500 Digital Footprint + 300 UPSY + 300 Keystroke. Full platform for active deal flow.